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THE MSL

Journal of the MSL Society

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December 2020 Issue

Articles

Letter from the Editor

Warm holiday greetings to everyone!    As we settle into winter and the holidays are upon us, I want to wish each of you a happy new year going into 2021!   This year has been one of unprecedented challenge and vast change for all of us!  In my view, we are demonstrating the nimble, adaptable nature […]Continue Reading

MSLs in the age of COVID: KOL perceptions of MSL virtual engagements

The COVID-19 pandemic continues to have a substantial impact on the activities of Medical Science Liaisons (MSLs) including access to Key Opinion Leaders (KOLs) and how MSLs engage with them. The Medical Science Liaison Society (MSL Society) has conducted numerous surveys throughout 2020 to understand this impact and what the activities of MSLs have been […]Continue Reading

Winning is just the beginning

It was a true honor to join my esteemed peers as one of the judges for the annual MSL society awards. I’m sure I speak for the other judges by sharing that the 9+ hours we each spent reviewing applications in our spare time was incredibly refreshing and inspiring. We got to know the finalists […]Continue Reading

The MSL-DISC Personality Types survey

The MSL role is constantly evolving and facing new challenges. MSLs are both scientific experts and relationship managers. As such, they are required to perform tasks that are extremely analytical and technical in nature, while being able to skilfully handle relationships on a human level. Each of these responsibilities seems to require not only very […]Continue Reading

Augmenting MSL effectiveness in emerging markets of the Middle East

Through my experience as an MSL, it was integral to be an excellent communicator. I’ve worked primarily with insight gathering and therapeutic area support in the pre-approval stage of a drug, as well as on an established drug with medical affairs support where the role substantially changed compared to when working on a pipeline drug. […]Continue Reading

Survey of Utilization of CRM platforms by MSLs: How can we leverage data to provide personalized engagements with KOL?

Introduction: The MSL Society conducted an online survey between September 20 – October 9, 2020, on the utilization of Customer Relationship Management (CRM) systems by MSLs. Only responses from MSLs, Sr. MSLs, Medical Advisors, Managers/Directors of MSLs were included in the analysis.  The survey was conducted in conjunction with the webinar that Huma.ai sponsored and […]Continue Reading

The Often Forgotten Other KOL

To begin, let us start with the simple but often overlooked fact that without the patient, the Pharmaceutical and Biotech World would not exist. Yet the importance of working with patients (and their caregivers and advocacy groups) has only come into focus for most in this industry, over the last decade. For Medical Science Liaisons […]Continue Reading

Our Path to Industry

Two pharmacy students share their unique summer internship experiences and the value of gaining real-world experience in the field of medical affairs. Since the beginning of pharmacy school, we knew we wanted to work in a setting that would allow us to impact patient lives and health care on a global scale. Over the last […]Continue Reading

Last year, on 4th September, my life changed forever

Last year, on 4th September, my life changed forever when I won the Best MSL outside the USA  award at the second annual MSL Awards ceremony in Las Vegas. Perhaps, you may think I am exaggerating when I say it changed my life, but quite honestly, it is no exaggeration! Winning the award has directly […]Continue Reading

Quick Tips for our MSL new Virtual World

Quick Tips for our MSL new Virtual World  Effective Communication.  Present clearly and honestly as transparency is vital to building a trusting relationship.  If you are having a global discussion, avoid cross-cultural faux pas by researching cultural etiquette.  Remember the 7 C’s of communication: clear, concrete, conversational, correct, constructive, concise, and complete. Proper Technology.  It […]Continue Reading

Emotional Intelligence

Emotional intelligence is an important factor for success, both professionally and personally, and a great asset when it comes to engaging, managing, and leading others. Contrary to popular belief, degrees and intelligence quotient do not predict success. Among the factors on which the notion of success in life depends, the intelligence quotient represents at best […]Continue Reading

The revaluation of email in times of COVID-19: KOL engagement and KPI

As a result of the new situation imposed by the COVID-19 pandemic, KOL engagement has been limited at certain times. This has not only translated into less interaction between MSLs and KOLs/HCPs but also the approach to this interaction has had to be carried out in a virtual way, taking advantage of all possible resources […]Continue Reading

Enhance Your Next Virtual Medical Conference!

The MSL Society has a routine “MSL Insights” broadcast hosted by Dr. Samuel Dyer with an array of useful topics!  On Aug 28, 2020 show, Eddie Power Ph.D., MBA, GFMD, Vice President, North America Medical Affairs Hospital Business with Pfizer partnered with Rob Consalvo, Director of Strategic Commercial Engagement with H1 to discuss Novel Approaches […]Continue Reading

Happiness, Own Your 40%

Todd just wanted to be happy. He was feeling overwhelmed by a demanding job, and his desire to really be the best dad and husband.  He began thinking how I am savoring my life? Once struggling with work-life balance,  he found the pressures of work to take him away from what he loved most,  his […]Continue Reading

Virtual interviews are here to stay

The impact COVID-19 has made on the world will likely affect the way we interact with one another for the rest of our lives. This holds especially true when it comes to the process of interviewing candidates for new roles. While the world seemingly stands still, companies must still find and hire the talent they […]Continue Reading

Adding value to KOL VIRTUAL ENGAGEMENT from the MSL Excellence perspective

Virtual engagement is surely a trend nowadays, the topic is in everyone’s conversation. But, why does it matter so much now? Indeed, virtual engagement is not a new concept in the pharmaceutical industry, which was already moving towards digital transformation for years, but the truth is that the progress has been slow. It is well […]Continue Reading

How MSLs and the Society Inspired Me to Consider a Degree in Pharmacy

During my college search process, I had an idea about what I wanted to study. My Dad helped me reach out to leaders in the MSL community and his former summer intern to discuss pharmacy programs because I am fascinated by how drugs can make an impact on a person’s life. Women in STEM doing […]Continue Reading

The Lessons Learned

When I accepted my first MSL role, I was overjoyed, and I had no idea how absolutely amazing yet completely frustrating my first year would be.  There were moments of success (like passing certification) and feeling like an integral part of my team.  And then there were times when I felt clueless; so clueless that […]Continue Reading

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