Overall virtual engagement time has been significantly reduced. Almost 60% of MSLs say that their time has been 75% or great reduced. Only 20% say that their time has been reduced less than 50%. This presents a huge change in how we engage our HCPs. We must think about how we can be more succinct and still deliver meaningful content to ensure appropriate scientific exchange. Some training may need to occur to address this reduced time to engage. Lastly we need to keep vigilant on this metric to see if it changes as we get more used to remote engagement and life returns to somewhat normal.
The virtual interactions last almost as long as the original face to face, maybe 10% less time virtual. Telephone is about 60-70% of the duration of a face to face and email is quicker. We will continue to monitor these trends as HCPs get more used to interacting virtually. My experience is really not that much different than the survey results.