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Tips to Improve Our Creativity

March 6, 2023
Author(s): Alain Cérat, PhD

How often did we hear the following during our career: “If you want to be successful at what you do as an MSL, you will need to think differently, you will need to think outside the box, you will need to differentiate yourselves, you will need to demonstrate critical thinking”. What is particular about these short statements is that they are the foundation of what is known as … [Read more...]

Approaching Insights Gathering With a Different Mindset

November 30, 2022
Author(s): Alain Cérat, PhD

Let me start this article by telling you a story. 25 years ago, when I was working on my thesis, I could not make any sense of some of the data that my experiments generated over the last three years. I was not able to connect the dots; I was not able to analyze the contradictions and the conflictual information that was in front of me. At one point, I simply concluded that … [Read more...]

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