Medical science liaisons (MSL) have become one of the most prominent roles in the healthcare industry. While once existing as mostly a background role supporting the commercial end of pharma and life sciences companies, MSLs are now on the forefront of operations, strategy and execution. They are no longer just educating and informing doctors – they are accelerating medical … [Read more...]
Medical Affairs: Reevaluating “Business as Usual” after COVID
For 13 months COVID-19 has dominated every aspect of our personal and professional lives. Now as vaccinations in large numbers are a reality (at least in some countries) and people are eager to put this challenging time behind them, we will need to ponder the question of what we learned from this pandemic and whether anything good will come out of it. Here, we take a look at … [Read more...]
MSLs in the age of COVID: KOL perceptions of MSL virtual engagements
The COVID-19 pandemic continues to have a substantial impact on the activities of Medical Science Liaisons (MSLs) including access to Key Opinion Leaders (KOLs) and how MSLs engage with them. The Medical Science Liaison Society (MSL Society) has conducted numerous surveys throughout 2020 to understand this impact and what the activities of MSLs have been during the pandemic1. … [Read more...]
KOLs reveal how they prefer to engage with MSLs during the COVID-19 pandemic
The COVID-19 pandemic has had a substantial impact on the activities of Medical Science Liaisons (MSLs) including access to Key Opinion Leaders (KOLs) and how they engage with them 1. The Medical Science Liaison Society (MSL Society) has conducted several recent surveys to understand this impact and what the activities of MSLs have been during the pandemic. Although a recent … [Read more...]