Abstract Background: Effective Medical Science Liaison (MSL) performance measurement requires a comprehensive framework that captures the multidimensional nature of MSL contributions to pharmaceutical organizations and healthcare systems. Objective: To establish a three-pillar framework for MSL performance measurement encompassing value creation indicators, patient … [Read more...]
Redefining Value in Medical Science Liaison Performance: From Activity Metrics to Patient Outcome-Focused KPIs
Abstract Background: Medical Science Liaisons (MSLs) play a critical role in pharmaceutical organizations; however, performance measurement systems for MSLs are often oriented toward activity-based metrics rather than value creation. This paradigm fails to capture the strategic contribution of MSLs to patient outcomes and organizational objectives. Objective: To examine … [Read more...]