Pre-Launch Field Medical Education Leads to 1.5x Increase in Treatment Adoption The Veeva Pulse Field Trends Report includes an analysis of over 600 million HCP interactions and activities from more than 80% of commercial biopharma field teams worldwide, the largest industry benchmark of its kind on HCP engagement. The recent report shares for the first time for the … [Read more...]
From Vision to Value: True Omnichannel in Field Medical
From Vision to Value: True Omnichannel in Field Medical A customer-centric approach to engagement is critical as scientific complexity grows Personalized medicines now account for more than a quarter of the new drugs approved in the past seven years(1). Oncology will be close to 20% of biopharmaceutical sales in 2024(2). Cell and gene therapies are taking center stage, … [Read more...]