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From Vision to Value: True Omnichannel in Field Medical

March 6, 2023
Author(s): Christoph Bug, PhD

From Vision to Value: True Omnichannel in Field Medical A customer-centric approach to engagement is critical as scientific complexity grows Personalized medicines now account for more than a quarter of the new drugs approved in the past seven years(1). Oncology will be close to 20% of biopharmaceutical sales in 2024(2). Cell and gene therapies are taking center stage, … [Read more...]

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