The COVID19 pandemic has impacted the MSL role and how they interact with KOLs. However, even in this dire situation, 53% of KOLs still consider face-to-face engagement with MSLs very important. Therefore, it is vital to effectively promote this engagement in an adapted way. The MSLs and the KOLs have to adapt to this novel situation, where face-to-face meetings are not always … [Read more...]
Virtual relationships with Key Opinion Leaders (KOLs): Insights from the COVID-19 scenario
The COVID-19 pandemic has represented a 180 degrees’ flip in the way professional relationships are approached between the Pharma industry and HCPs. Consequently, the MSL role has inevitably been impacted by this change of scenario, which has challenged the capacity of self-transformation and adaptation of the ones occupying this position. Especially, the relationships with … [Read more...]
The revaluation of email in times of COVID-19: KOL engagement and KPI
As a result of the new situation imposed by the COVID-19 pandemic, KOL engagement has been limited at certain times. This has not only translated into less interaction between MSLs and KOLs/HCPs but also the approach to this interaction has had to be carried out in a virtual way, taking advantage of all possible resources (e-mail, video calls, telephone calls, WhatsApp, SMS). … [Read more...]