Artificial Intelligence (AI), particularly generative AI, has been the buzzword promising massive transformation in the way Medical Affairs professionals do their jobs over the past year. Medical Affairs organizations, specifically the MSLs, Medical Writers, and Medical Researchers are experiencing a significant shift in their roles and responsibilities, but how exactly is the … [Read more...]
I need to be a “Super-Human MSL” now – how?
Medical Affairs teams have been challenged in the last year with the demise of face-to-face meetings as well as the inability to engage with their healthcare providers (HCPs) and key opinion leaders (KOLs) at scientific congresses. In addition, they have had to adapt to remote interactions and adopt new digital technologies to be able to function at their jobs. Working remotely … [Read more...]
Survey on Enhancing KOL Engagement: How can we empower MSLs by leveraging data for personalized engagements?
Introduction: The MSL Society conducted an online survey on “Enhancing KOL Engagement by Leveraging Data” between January 8 -28, 2021. The survey was conducted in conjunction with the January 28th webinar that Huma.ai sponsored and co-presented with Sanofi on “Personalizing KOL engagements by leveraging data”. This article summarizes the key findings and discusses the next … [Read more...]