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The MSL Role in The Post-Pandemic Scenario: Lessons Learned and Future Prospects

October 19, 2021
Author(s): Antonio Martínez-García PhD, Francisco Díaz-Sáez PhD, Víctor Sastre, MS, MSL-BC, Beatriz Cuéllar, MSc, Martina Riosalido, MS, Cristina García, MSc and Javier Mateo

The COVID19 pandemic has impacted the MSL role and how they interact with KOLs. However, even in this dire situation, 53% of KOLs still consider face-to-face engagement with MSLs very important. Therefore, it is vital to effectively promote this engagement in an adapted way. The MSLs and the KOLs have to adapt to this novel situation, where face-to-face meetings are not always … [Read more...]

Virtual relationships with Key Opinion Leaders (KOLs): Insights from the COVID-19 scenario

July 16, 2021
Author(s): Albert Chavero, PhD, Víctor Sastre, MS, MSL-BC, Javier Mateo, Beatriz Cuéllar, MSc, Martina Riosalido, MS and Cristina García, MSc

The COVID-19 pandemic has represented a 180 degrees’ flip in the way professional relationships are approached between the Pharma industry and HCPs. Consequently, the MSL role has inevitably been impacted by this change of scenario, which has challenged the capacity of self-transformation and adaptation of the ones occupying this position. Especially, the relationships with … [Read more...]

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