The strategic value MSLs offer to therapeutic areas is without question. Yet, tapping that value is dependent on how effective MSLs are in reaching, educating, and satisfying their physician targets. These efforts can offer a significant challenge considering the time constraints on today’s HCPs/KOLs. It is, therefore, not surprising that a recent global survey by First Word … [Read more...]
Leveraging Medical Science Liaisons To Optimize Clinical Trials
Clinical trials consume a significant portion of the pharmaceutical industry’s research budget at approximately $78billion/year. Yet 80% of these clinical trials are delayed or closed due to issues with recruitment, with 37% of sites under-enrolling volunteers and 11% failing to enroll even one patient.1 The problem is staggering in terms of absolute financial and human costs. … [Read more...]
Rethinking for Success: Embracing the MSL Mindset Through Insights From Adam Grant’s ‘Think Again’
In the ever-evolving landscape of medical science and healthcare, the role of medical science liaisons (MSLs) stands as a crucial bridge between cutting-edge research and real-world clinical applications. In this context, the ability to cultivate an open-minded, adaptable, and growth-oriented mindset is not just valuable—it's imperative. Enter Adam Grant's enlightening work, … [Read more...]
Working smarter to elevate MSL value
An MSL can have a significant impact on a brand’s ultimate adoption, yet this value can often be overlooked or misunderstood. Such lack of recognition often results in creating an MSL without sufficient motivation to continue the job – a clear waste of what should be a valuable resource to the organization. To elevate their perceived value, many MSL teams resort to working … [Read more...]
What Makes An Engaging Medical Science Liaison In The Current Environment?
Medical Science Liaisons (MSLs) have evolved to become a critical component of the pharmaceutical industry’s efforts in product awareness, acceptance, and adoption. Although the measures of success continue to evolve, MSLs continue to have a significant impact on internal and external stakeholders through their expert knowledge of the clinical landscape. Why have MSLs evolved … [Read more...]