Syneos Health® worked to integrate certain aspects of the metaverse to create a new and immersive experience for the end-user, resulting in enhanced medical science liaison (MSL) training in an engaging environment. In the Spring 2023 issue of the Journal of the MSL Society we presented positive results of our initial pilot program that integrated a few aspects of the … [Read more...]
Early Adoption of Metaverse Technology in Medical Affairs
The term “metaverse” refers to immersive 3D virtual spaces encompassing a broad array of emerging technologies focused on social connection. Over the past three months, several leaders of a field medical science liaison (MSL) team at Syneos Health® initiated several innovative pilot programs leveraging unique components of metaverse technologies with the purpose of enhancing … [Read more...]
Select the THREE (3) alternative activities / projects you spend the most time on as a result of travel restrictions/bans and reduced KOL engagements?
Widespread physical distancing measures have been implemented in response to the coronavirus pandemic. These measures obviously have a drastic impact on the daily life of many people around the world. Prior to any orders to shelter in place, restrictions on travel and visitation to healthcare facilities forced many MSLs to change their standard operating procedures due to the … [Read more...]