For decades, agencies under the U.S. Department of Health and Human Services (HHS) were regarded as the gold standard for medical and scientific guidance. Healthcare professionals (HCPs) trusted these agencies to provide reliable, evidence-based recommendations that shaped clinical practice standards and public health interventions. As federal health agencies face mounting … [Read more...]
The Cynic in the Clinic: Overcoming HCP Distrust Using Behavioral Science
Information presented to a health care professional (HCP) is only as valuable as their willingness to accept it. An HCP’s distrust in a medical science liaison (MSL) may inhibit the MSL’s ability to effectively transfer scientific knowledge. In The MSL Journal’s Spring 2024 issue, Dr. Amy Patel analogized the levels of KOL relationship development to the three phases of dating, … [Read more...]