What’s your first reaction when challenged by a KOL? What is your gut reaction? The art of being an MSL involves turning uncomfortable moments into meaningful insights valuable to your company and, more so, to the physician’s patients. Gaining a deeper understanding of the actual concern can strengthen your KOL relationships by turning this “objection” into a meaningful … [Read more...]
The Art of Being an Impactful MSL Being ghosted by a KOL
Been ghosted? Ghosts might not be real, but ‘ghosting’ is for sure. It is ubiquitous in our society, happening in both our personal and professional lives. It may leave us confused and uncertain, especially if we were just actively engaged in discussion with someone or are following up to address a question they posed. Keep in mind that people are busy and pulled in many … [Read more...]
Skills to Use with Your KOLs Even When Not Networking
Do you wonder why some MSLs are (or seem to be) more ‘connected’ than others? They seem to know more people, seem to get promoted faster, are aware of what’s happening in real time, and heck, they just always seem to be ahead of the rest of us! You may see them as the “Super MSL” or “MSL’s MSL.” They know the art of being an impactful MSL! How about you? Were you ever stuck … [Read more...]
The Art of Being an Impactful MSL
Professional school, onboarding, and years of experience can provide us with lots of useful science and skills but that does not always translate into success as an MSL. What makes the difference? Having impact as an MSL requires a bit more nuance with our communication to ensure we are navigating through each engagement to the desired outcome. Spoiler alert… that outcome might … [Read more...]