Introduction Effective performance evaluation helps leaders identify strengths and weaknesses relative to the overall mission; through careful evaluation of what is working and not working related to achieving goals, one can focus on areas for improvement, create benchmarks for achievement and provide data to make informed decisions. Performance evaluations create a snapshot … [Read more...]
Have all or some KPIs and metrics been paused as a result of COVID-19?
Yes, the day to day, and monthly expectations for MSL engagement and insight gathering metrics have been paused. MSLs continue to work to engage with HCPs virtually via e-mail, phone, and WebEx platforms, but the focus has shifted to support and encouragement first, rather than scientific exchange. Virtual advisory boards, HCP survey question feedback via e-mail, and some … [Read more...]
Has the MSL team been provided with adequate and specific training to effectively conduct virtual KOL engagement meetings and interactions?
Yes, MSLs have been encouraged to take this time to work on interpersonal skills training, business acumen, team journal clubs, and scientific material development. Within the business acumen umbrella, focus has turned to ensuring that MSLs have skills in leading virtual calls, contributing as a virtual team member, facing virtual meeting challenges, and improving listening … [Read more...]
As a result of COVID-19 and the evolving business environment, what are you doing to demonstrate value to the company and/or your team?
We are continuing to support the on-going interviewing and hiring processes. We have moved to a completely virtual interview process that includes a formal presentation, question/answers around the data presented, and a series of behavioral and situational questions. This has worked well to meet the hiring needs for some groups in the pre-launch space. For some of our … [Read more...]