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Harnessing the power of social media listening for Medical Affairs

October 19, 2021
Author(s): Laura Restrepo, PhD, Pim Kooreman, MSc and Mark Tolboom

The way we communicate with others has evolved tremendously in the last few years, with digital channels, and in particular social media, becoming more and more prominent in our daily lives. Many industries, such as retail, are already harvesting the power of digitalization to gather insights from customers and share content. We see a similar trend in the healthcare sector, … [Read more...]

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