Introduction: Artificial intelligence (AI) has revolutionized various industries, including healthcare and pharmaceutical and has proven to be a powerful tool to improve processes and achieve efficiencies. This article discusses a case study of Generative AI (Gen AI) tools applied to insights writing within MSD’s Field Medical affairs team. This approach not only encouraged … [Read more...]
Field Medical and Health System Integration: The MSD LATAM Scenario
As widely described in several reports, from time to time Field Medical members face ‘new challenges’ to be handled that could be considered a kind of back to the basics or, as already named – ‘bottom line’ activities. Recent publications have been describing the expected shifts in terms of Medical Affairs activities, related to Field Medical topics, in the upcoming two … [Read more...]