A lot has been written about the evolving role of (Field) Medical Affairs and the imperative to measure and benchmark Medical activities as a result of the increasing importance, visibility, and allocated budgets. One of the possible KPIs that often comes up in the discussion is Scientific Share of Voice (SSoV) which basically means comparing (primarily) publications in … [Read more...]
A Guide to Global KOL Network Mapping – Data Driven, Objective, Compliant
Field Medical/MSL Management, particularly in Europe, more often abandon the concept of “KOL Influence Networks”. The negative connotation of the term “Influence” and the practical challenges in determining “Influence” ( e.g. asking MSLs to fill CRM data fields with information on who is influencing whom, etc.) have always been pain points in the global “KOL Influence Network” … [Read more...]