The year 2020 marked a turning point for the KOL Mapping business in Life Sciences. Until then KOL Mapping was typically a lengthy and costly undertaking for Medical Affairs based on bespoke research projects with specialized service providers. With the rapid developments in big data processing and analytics, as well as AI/ML/NLP technology, this has changed completely. … [Read more...]
Scientific Share of Voice as KPI for Medical Activities – Key Success Factors
A lot has been written about the evolving role of (Field) Medical Affairs and the imperative to measure and benchmark Medical activities as a result of the increasing importance, visibility, and allocated budgets. One of the possible KPIs that often comes up in the discussion is Scientific Share of Voice (SSoV) which basically means comparing (primarily) publications in … [Read more...]
A Guide to Global KOL Network Mapping – Data Driven, Objective, Compliant
Field Medical/MSL Management, particularly in Europe, more often abandon the concept of “KOL Influence Networks”. The negative connotation of the term “Influence” and the practical challenges in determining “Influence” ( e.g. asking MSLs to fill CRM data fields with information on who is influencing whom, etc.) have always been pain points in the global “KOL Influence Network” … [Read more...]