Introduction It’s launch time. The heavy lifting of R&D and interaction with HCPs, regulators, and patient groups has been concluded, and a coordinated ‘battle plan’ has been signed and sealed. Time to exhale? Far from it. Product launches require a particular intensity and commitment to survive a precarious period that is still being shaped by changing demands and … [Read more...]
Welcome to the Age of Coaching
Coaching has always been treasured by the wise, and it has become an imperative for survival and growth in a highly competitive market with multiple launches and activity, yet limited connection with healthcare professionals. Lamenting the past will have no impact on sales performance and MSL teams’ ability to influence and convince clients, but adapting to a fresh approach … [Read more...]
Launch Excellence – Moments of Truth
How clear, positive communications can steer the product’s narrative journey to success Introduction It is the moment of truth. Launch is that critical time when the science, clinical need, regulation, and reimbursement coalesce with elegant symmetry or smash together like atoms colliding. If Proof of Concept is a product’s birth then launch excellence is its coming of … [Read more...]