To educate and to inform. In modern society, those are the pillars of the Medical Science Liaison’s objectives. MSLs keep the Key Opinion Leaders apprised of what is emerging in the drug development pipeline. They also answer any questions that may arise. MSLs strive to obtain key information from KOLs and HCPs, but they also can help explain therapies and answer potential … [Read more...]
The Healthcare Ecosystem and the Coronavirus
It’s no secret that the United States still has much work to do regarding racial inequity and inequality. One can see this reflected in our social systems, as well as the healthcare landscape. These issues of inequality and inequity were exacerbated by the onset of the pandemic. The coronavirus spread all over the world and the country, but the areas that were hit hardest by … [Read more...]
MSLs in the age of COVID: KOL perceptions of MSL virtual engagements
The COVID-19 pandemic continues to have a substantial impact on the activities of Medical Science Liaisons (MSLs) including access to Key Opinion Leaders (KOLs) and how MSLs engage with them. The Medical Science Liaison Society (MSL Society) has conducted numerous surveys throughout 2020 to understand this impact and what the activities of MSLs have been during the pandemic1. … [Read more...]