The scientific landscape and the ways in which we share and view evidence continue to change at a very rapid pace. Key opinion leaders (KOLs) are interacting with and educating colleagues, patients, and the general public in new ways, and the methodologies that we use to evaluate our engagement with them have also evolved. As MSL teams -- and the levels of their visibility -- … [Read more...]
The Rise of the Real-Time MSL
Medical science liaisons (MSL) have become one of the most prominent roles in the healthcare industry. While once existing as mostly a background role supporting the commercial end of pharma and life sciences companies, MSLs are now on the forefront of operations, strategy and execution. They are no longer just educating and informing doctors – they are accelerating medical … [Read more...]