BACKGROUND Artificial intelligence (AI) is changing how the medical affairs industry evaluates and predicts traditional medical science liaison (MSL) value-driven metrics. This paradigm shift is occurring as a result of the increased learning capabilities of neural networks. The implementation of artificial neural networks (ANNs) in medical affairs workstreams will enhance … [Read more...]
Harnessing the Power of AI and Machine Learning to Develop Future Medical Affairs Leaders
BACKGROUND At Syneos Health® we believe that our people are our greatest asset. One of our approaches to nurturing a growing leadership community within our organization is to commit to the professional development and growth of our talented internal stakeholders. As part of our ongoing journey to build a culture of excellence within our Medical Affairs organization, our … [Read more...]
Leveraging Web 3.0 Metaverse Capabilities for Medical Affairs Training
Syneos Health® worked to integrate certain aspects of the metaverse to create a new and immersive experience for the end-user, resulting in enhanced medical science liaison (MSL) training in an engaging environment. In the Spring 2023 issue of the Journal of the MSL Society we presented positive results of our initial pilot program that integrated a few aspects of the … [Read more...]
Early Adoption of Metaverse Technology in Medical Affairs
The term “metaverse” refers to immersive 3D virtual spaces encompassing a broad array of emerging technologies focused on social connection. Over the past three months, several leaders of a field medical science liaison (MSL) team at Syneos Health® initiated several innovative pilot programs leveraging unique components of metaverse technologies with the purpose of enhancing … [Read more...]
Advancement of the MSL profession due to COVID
The COVID pandemic accelerated the evolution of the MSL profession in ways that will propel, expand, and enhance the contributions a Medical Affairs function makes across the pharmaceutical industry moving forward. This bold claim is supported by my turbulent, yet humbling journey over the past three years which saw my career moving from the comforts of an MSL at a big … [Read more...]