A customer journey map is a very simple idea: a diagram that illustrates the steps your customer goes through in engaging with your company, whether it be a product, an online experience, a retail experience, or a service, or any combination. The concept of customer journey mapping comes from the business world with respect to a better understanding how customers interact with … [Read more...]
The Social Media Role in a New Generation Medical Affairs: Activities and Patient Benefits
For decades, pharmaceutical firms have tried using different types of promotions to affect physicians prescribing behavior. This led to misconceptions related to pharmaceutical marketing practices and induced the need to unveil the true meaning of pharmaceutical marketing. Pharmaceutical marketing, as a sub-branch of marketing, evolved over the years from a more … [Read more...]
KOL Services Carried out by Pharmaceutical Companies and Expectations
Strategic KOL engagement planning is essential for pharmaceutical companies to ensure an effective, efficient and sustainable relationship with KOLs. Considering the increasing complexity of the pharmaceutical environment and company organizations are essential to plan and organize the interactions with KOLs. Thus, pharmaceutical companies should develop KOL engagement … [Read more...]