For decades, pharmaceutical firms have tried using different types of promotions to affect physicians prescribing behavior. This led to misconceptions related to pharmaceutical marketing practices and induced the need to unveil the true meaning of pharmaceutical marketing. Pharmaceutical marketing, as a sub-branch of marketing, evolved over the years from a more … [Read more...]
KOL Services Carried out by Pharmaceutical Companies and Expectations
Strategic KOL engagement planning is essential for pharmaceutical companies to ensure an effective, efficient and sustainable relationship with KOLs. Considering the increasing complexity of the pharmaceutical environment and company organizations are essential to plan and organize the interactions with KOLs. Thus, pharmaceutical companies should develop KOL engagement … [Read more...]