Overall virtual engagement time has been significantly reduced. Almost 60% of MSLs say that their time has been 75% or great reduced. Only 20% say that their time has been reduced less than 50%. This presents a huge change in how we engage our HCPs. We must think about how we can be more succinct and still deliver meaningful content to ensure appropriate scientific exchange. … [Read more...]
Overall, what percentage of KOL engagement or access (phone, virtual, in-person) has been REDUCED as a result of COVID-19?
For March, most of the scheduled face to face meetings are being converted to virtual interactions. Most as either done via telephone or video. However in April as HCPs are continuing to be inundated the number of engagements are down dramatically (10-25% of what they were in March). The results indicate that MSL managers may be slightly underestimating the impact this has had … [Read more...]