Syneos Health® worked to integrate certain aspects of the metaverse to create a new and immersive experience for the end-user, resulting in enhanced medical science liaison (MSL) training in an engaging environment. In the Spring 2023 issue of the Journal of the MSL Society we presented positive results of our initial pilot program that integrated a few aspects of the … [Read more...]
Your Role in Creating a Culture of Excellence
Work culture is the collective behavior we rely on to drive performance across an organization. Culture, including interactions and perceptions about what it’s like to work somewhere, is extremely important for both current and prospective employees. Recent surveys on work culture indicate nearly 90% view a healthy, positive work culture as vital for success. (1) Culture … [Read more...]
Early Adoption of Metaverse Technology in Medical Affairs
The term “metaverse” refers to immersive 3D virtual spaces encompassing a broad array of emerging technologies focused on social connection. Over the past three months, several leaders of a field medical science liaison (MSL) team at Syneos Health® initiated several innovative pilot programs leveraging unique components of metaverse technologies with the purpose of enhancing … [Read more...]