Medical Affairs teams have been challenged in the last year with the demise of face-to-face meetings as well as the inability to engage with their healthcare providers (HCPs) and key opinion leaders (KOLs) at scientific congresses. In addition, they have had to adapt to remote interactions and adopt new digital technologies to be able to function at their jobs. Working remotely … [Read more...]
Survey on Enhancing KOL Engagement: How can we empower MSLs by leveraging data for personalized engagements?
Introduction: The MSL Society conducted an online survey on “Enhancing KOL Engagement by Leveraging Data” between January 8 -28, 2021. The survey was conducted in conjunction with the January 28th webinar that Huma.ai sponsored and co-presented with Sanofi on “Personalizing KOL engagements by leveraging data”. This article summarizes the key findings and discusses the next … [Read more...]
Survey of Utilization of CRM platforms by MSLs: How can we leverage data to provide personalized engagements with KOL?
Introduction: The MSL Society conducted an online survey between September 20 - October 9, 2020, on the utilization of Customer Relationship Management (CRM) systems by MSLs. Only responses from MSLs, Sr. MSLs, Medical Advisors, Managers/Directors of MSLs were included in the analysis. The survey was conducted in conjunction with the webinar that Huma.ai sponsored and … [Read more...]