The MSL role is constantly evolving and facing new challenges. MSLs are both scientific experts and relationship managers. As such, they are required to perform tasks that are extremely analytical and technical in nature, while being able to skilfully handle relationships on a human level. Each of these responsibilities seems to require not only very different competencies but … [Read more...]
Augmenting MSL effectiveness in emerging markets of the Middle East
Through my experience as an MSL, it was integral to be an excellent communicator. I’ve worked primarily with insight gathering and therapeutic area support in the pre-approval stage of a drug, as well as on an established drug with medical affairs support where the role substantially changed compared to when working on a pipeline drug. The MSL role has evolved and is … [Read more...]
Survey of Utilization of CRM platforms by MSLs: How can we leverage data to provide personalized engagements with KOL?
Introduction: The MSL Society conducted an online survey between September 20 - October 9, 2020, on the utilization of Customer Relationship Management (CRM) systems by MSLs. Only responses from MSLs, Sr. MSLs, Medical Advisors, Managers/Directors of MSLs were included in the analysis. The survey was conducted in conjunction with the webinar that Huma.ai sponsored and … [Read more...]
The Often Forgotten Other KOL
To begin, let us start with the simple but often overlooked fact that without the patient, the Pharmaceutical and Biotech World would not exist. Yet the importance of working with patients (and their caregivers and advocacy groups) has only come into focus for most in this industry, over the last decade. For Medical Science Liaisons and others active in Medical Affairs, … [Read more...]
Our Path to Industry
Two pharmacy students share their unique summer internship experiences and the value of gaining real-world experience in the field of medical affairs. Since the beginning of pharmacy school, we knew we wanted to work in a setting that would allow us to impact patient lives and health care on a global scale. Over the last two years, we connected with many professionals … [Read more...]