The MSL role is constantly evolving and facing new challenges. MSLs are both scientific experts and relationship managers. As such, they are required to perform tasks that are extremely analytical and technical in nature, while being able to skilfully handle relationships on a human level. Each of these responsibilities seems to require not only very different competencies but … [Read more...]
Survey of Utilization of CRM platforms by MSLs: How can we leverage data to provide personalized engagements with KOL?
Introduction: The MSL Society conducted an online survey between September 20 - October 9, 2020, on the utilization of Customer Relationship Management (CRM) systems by MSLs. Only responses from MSLs, Sr. MSLs, Medical Advisors, Managers/Directors of MSLs were included in the analysis. The survey was conducted in conjunction with the webinar that Huma.ai sponsored and … [Read more...]
The Often Forgotten Other KOL
To begin, let us start with the simple but often overlooked fact that without the patient, the Pharmaceutical and Biotech World would not exist. Yet the importance of working with patients (and their caregivers and advocacy groups) has only come into focus for most in this industry, over the last decade. For Medical Science Liaisons and others active in Medical Affairs, … [Read more...]
Our Path to Industry
Two pharmacy students share their unique summer internship experiences and the value of gaining real-world experience in the field of medical affairs. Since the beginning of pharmacy school, we knew we wanted to work in a setting that would allow us to impact patient lives and health care on a global scale. Over the last two years, we connected with many professionals … [Read more...]
Last year, on 4th September, my life changed forever
Last year, on 4th September, my life changed forever when I won the Best MSL outside the USA award at the second annual MSL Awards ceremony in Las Vegas. Perhaps, you may think I am exaggerating when I say it changed my life, but quite honestly, it is no exaggeration! Winning the award has directly impacted my career at MSL over the last year. It has given me a fantastic … [Read more...]
Quick Tips for our MSL new Virtual World
Quick Tips for our MSL new Virtual World Effective Communication. Present clearly and honestly as transparency is vital to building a trusting relationship. If you are having a global discussion, avoid cross-cultural faux pas by researching cultural etiquette. Remember the 7 C’s of communication: clear, concrete, conversational, correct, constructive, concise, and … [Read more...]
The revaluation of email in times of COVID-19: KOL engagement and KPI
As a result of the new situation imposed by the COVID-19 pandemic, KOL engagement has been limited at certain times. This has not only translated into less interaction between MSLs and KOLs/HCPs but also the approach to this interaction has had to be carried out in a virtual way, taking advantage of all possible resources (e-mail, video calls, telephone calls, WhatsApp, SMS). … [Read more...]
Happiness, Own Your 40%
Todd just wanted to be happy. He was feeling overwhelmed by a demanding job, and his desire to really be the best dad and husband. He began thinking how I am savoring my life? Once struggling with work-life balance, he found the pressures of work to take him away from what he loved most, his two boys and wife. He decided to take a leap into one of his passions and purchased … [Read more...]
Virtual interviews are here to stay
The impact COVID-19 has made on the world will likely affect the way we interact with one another for the rest of our lives. This holds especially true when it comes to the process of interviewing candidates for new roles. While the world seemingly stands still, companies must still find and hire the talent they require to continue operations. The pharmaceutical industry is a … [Read more...]
Adding value to KOL VIRTUAL ENGAGEMENT from the MSL Excellence perspective
Virtual engagement is surely a trend nowadays, the topic is in everyone’s conversation. But, why does it matter so much now? Indeed, virtual engagement is not a new concept in the pharmaceutical industry, which was already moving towards digital transformation for years, but the truth is that the progress has been slow. It is well known that HCPs are experiencing rapid … [Read more...]
How MSLs and the Society Inspired Me to Consider a Degree in Pharmacy
During my college search process, I had an idea about what I wanted to study. My Dad helped me reach out to leaders in the MSL community and his former summer intern to discuss pharmacy programs because I am fascinated by how drugs can make an impact on a person’s life. Women in STEM doing what I want to do truly excites me, and I want to be a part of this growing community, … [Read more...]