Opportunities to Upskill All MSLs have personal and professional growth goals. Whether your company provides training, or you have to seek it out yourself, take the opportunity during the restricted travel for self-improvement. Those books you wanted to read, the soft skills you needed to hone, the therapeutic area refreshers, online courses for new subjects you wanted to … [Read more...]
When you have a virtual engagement with a KOL or other healthcare providers, how long do they typically last?
Overall virtual engagement time has been significantly reduced. Almost 60% of MSLs say that their time has been 75% or great reduced. Only 20% say that their time has been reduced less than 50%. This presents a huge change in how we engage our HCPs. We must think about how we can be more succinct and still deliver meaningful content to ensure appropriate scientific exchange. … [Read more...]
Overall, what percentage of KOL engagement or access (phone, virtual, in-person) has been REDUCED as a result of COVID-19?
For March, most of the scheduled face to face meetings are being converted to virtual interactions. Most as either done via telephone or video. However in April as HCPs are continuing to be inundated the number of engagements are down dramatically (10-25% of what they were in March). The results indicate that MSL managers may be slightly underestimating the impact this has had … [Read more...]
How receptive are KOLs and/or other healthcare providers to virtual interactions via WebEx or Skype or other virtual platforms?
The MSLS COVID-19 survey indicates that MSLs believe that over half of their KOLs would be very or somewhat receptive to virtual interactions. I believe some may be more receptive and curious about virtual interactions due to their familiarity and comfort level with technology. Although, I’m sure all would say meeting face to face would be the preferred method for interactions. … [Read more...]
What do you think will be the long-term impact or changes to the MSL profession as a result of the COVID-19 pandemic?
There were numerous well thought out responses to the US Survey on what the long-term impact would be related to the current pandemic situation. Four themes emerged from the responses and within each theme there were both concerns of positive as well as negative impact. The four themes identified were 1) adapting to alternative engagements with virtual and other digital … [Read more...]
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