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THE MSL

Journal of the MSL Society

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Letter from the Editor

December 22, 2020
Author(s): Cherie Hyder, PharmD, MSL-BC

Warm holiday greetings to everyone!    As we settle into winter and the holidays are upon us, I want to wish each of you a happy new year going into 2021!   This year has been one of unprecedented challenge and vast change for all of us!  In my view, we are demonstrating the nimble, adaptable nature MSLs and leaders have!   Closing out 2020, we are dedicating this issue of The … [Read more...]

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Winning is just the beginning

December 22, 2020
Author(s): Arthur Chan

It was a true honor to join my esteemed peers as one of the judges for the annual MSL society awards. I’m sure I speak for the other judges by sharing that the 9+ hours we each spent reviewing applications in our spare time was incredibly refreshing and inspiring. We got to know the finalists through their heartwarming stories and recommendation letters, and you couldn’t help … [Read more...]

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The MSL-DISC Personality Types survey

December 22, 2020
Author(s): Martina Pesaresi, Albert Avila, Martina Riosalido, David Valls Coma and Victor Sastre

The MSL role is constantly evolving and facing new challenges. MSLs are both scientific experts and relationship managers. As such, they are required to perform tasks that are extremely analytical and technical in nature, while being able to skilfully handle relationships on a human level. Each of these responsibilities seems to require not only very different competencies but … [Read more...]

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Augmenting MSL effectiveness in emerging markets of the Middle East

December 22, 2020
Author(s): Shereef Ibrahim

Through my experience as an MSL, it was integral to be an excellent communicator. I’ve worked primarily with insight gathering and therapeutic area support in the pre-approval stage of a drug, as well as on an established drug with medical affairs support where the role substantially changed compared to when working on a pipeline drug. The MSL role has evolved and is … [Read more...]

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Survey of Utilization of CRM platforms by MSLs: How can we leverage data to provide personalized engagements with KOL?

December 22, 2020
Author(s): Sabita Sankar

Introduction: The MSL Society conducted an online survey between September 20 - October 9, 2020, on the utilization of Customer Relationship Management (CRM) systems by MSLs. Only responses from MSLs, Sr. MSLs, Medical Advisors, Managers/Directors of MSLs were included in the analysis.  The survey was conducted in conjunction with the webinar that Huma.ai sponsored and … [Read more...]

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