Like many of you, I believed that small territories meant less hectic travel, more nights at home, and, by extension, more time with the family. In my MSL career, I have been responsible for managing territories that ranged from a few counties in southern California to eight states on the US West Coast. Balancing my career with a 7-year-old and a 2-year-old kiddo, I realized … [Read more...]
The Expanded MSL Model for Success in Global Spheres
Bio-medical research is no longer confined to the United States. The higher economic returns, greater patient pools, the lure of the availability of advanced medical facilities, and commensurate high-end clinical research personnel and capabilities in many other countries make it viable and attractive for pharma and device companies to engage in scientific discovery via … [Read more...]
Bridging the Trust Gap
To do your best work in pharma as MSLs, partnerships are essential. But let’s face it; as pharma professionals, we start at a trust deficit. We come to the table with a noble purpose to help HCPs improve patient outcomes. We believe that we can achieve that better together than we can alone. However, even though you may be a healthcare professional, or come from academia, your … [Read more...]
Memories of an MSL
At times, working as a Medical Science Liaison (MSL) just might be one of the most ambiguous careers one will choose to embark upon. Known by many names (e.g. Regional Medical Scientist, Thought Leader Liaison, Regional Medical Director, etc), the primary role of an MSL is to build professional relationships with thought leaders and foster bi-directional scientific exchange on … [Read more...]
A Modern Manager’s Guide to MSL Onboarding and Development Part Two: Progressive Competency Development
This is the second part of an article describing a model for managing and developing new MSLs. Part One provided advice for managers on the key mentoring and management needs of a new MSL, so that they can help the MSL settle into their role as smoothly as possible. Here in Part Two, I’ll cover the second component of the model: a structured Medical Affairs (MAF) training … [Read more...]
The Role of Artificial Intelligence (AI) in the Future of Medical Affairs: Insights and Perspectives
INTRODUCTION The emergence of artificial intelligence (AI) has the potential to revolutionize the pharmaceutical and biotechnology industries improving the efficiency and effectiveness of Medical Science Liaisons (MSLs) and Medical Advisors (MAs) in their daily activities. However, the awareness, understanding, and perceptions of these advanced technologies in these roles … [Read more...]
Engage MSLs Early and Often for Impact
Due to today’s rapidly evolving scientific information and consistently emerging therapies, an integrated medical team that includes Medical Science Liaisons (MSLs) as part of the launch leadership and strategy is vital to assure corporate and product awareness. MSLs also assist with overcoming challenges and staying abreast of the latest advances in therapeutic areas, product … [Read more...]
MSL Behaviours and How This Influences Outcomes
MSLs and field-based medical personnel, you are the heroes of this article. The people who often cover huge geographies working both remotely and field-based, are experts in their therapy area and work tirelessly to be the trusted, impartial provider of scientific information, whenever a healthcare professional calls! If you are interested in exploring your own behavior and … [Read more...]
The Impact of AI on Medical Affairs
Artificial Intelligence (AI), particularly generative AI, has been the buzzword promising massive transformation in the way Medical Affairs professionals do their jobs over the past year. Medical Affairs organizations, specifically the MSLs, Medical Writers, and Medical Researchers are experiencing a significant shift in their roles and responsibilities, but how exactly is the … [Read more...]
MSL Diary: A Tale of Determination and Dedication
Basically, my desire to become an MSL was sparked by an encounter with another MSL during my time as an intern at a hospital. This individual had come to deliver a speech but ended up inspiring a profound aspiration within me. Pursuing this dream turned out to be far more challenging than I initially anticipated. I vividly recall my very first interview, where an interviewer … [Read more...]
Bridging Science and Humanity: Exploring the Impact of Narrative Medicine on the MSL Role
The role of MSL is crucial for fostering effective communication between pharma companies and HCPs, providing valuable scientific and medical information and contributing to evidence-based decision-making. In the data-driven world of medical affairs, the role of MSL professionals is expanding beyond traditional scientific knowledge transfer. While MSLs possess a wealth of … [Read more...]
Navigating the Uncharted: Best Practices for Rare Disease Medical Science Liaisons
In the rare disease space, Medical Science Liaisons play a vital role in ensuring that healthcare providers have access to accurate, up-to-date information, and patients receive the best possible care. By embodying these best practices, MSLs can contribute to advancements in rare disease research, facilitate better patient outcomes, and foster collaboration among stakeholders … [Read more...]
Diverse Perspectives, Better Medicine: Advancing Medicine Through Diversity in Research
We are all different, aren’t we? Indeed, and in this lies the beauty! No doubt that the way we grow up influences who we are in the sense that how and where we live, learn, work, and play as well as if we have access to high-quality healthcare, food, and education can also influence our health outcomes in general. Similarly, negative experiences and exposures, such as … [Read more...]
Key Opinion Leaders Engagement
Introduction The pharmaceutical industry plays a pivotal role in healthcare and is responsible for researching, developing, and producing medications that improve and save lives. In this highly regulated and competitive sector, building trust, credibility, and effective communication are all essential. Key Opinion Leader (KOL) engagement has emerged as a crucial strategy for … [Read more...]
A Recruiter’s Perspective: The Highlights of the 2023 MSL Society Conference
This past August, the MSL Society Conference took place in Miami. The event not only introduced us to a new location after years in Las Vegas, but also introduced us to many new faces to meet and hot topics to discuss. As recruiters in the field medical space, we have the privilege of attending the conference every year. As always, especially this year with higher attendance … [Read more...]
Utilization of Training, Coaching, Mentoring and Managing to Increase Digital Agility
Hybrid communication is here to stay. In person meetings as well as virtual meetings are now part of MSL interactions. This is for good reason, as it allows for the use of the best channel fit depending upon time available, physician preference content of what is to be discussed. We need the agility and flexibility to adjust to physician preferences while taking … [Read more...]
Three Ways to Improve Your KOL Engagement Strategy
Pre-Launch Field Medical Education Leads to 1.5x Increase in Treatment Adoption The Veeva Pulse Field Trends Report includes an analysis of over 600 million HCP interactions and activities from more than 80% of commercial biopharma field teams worldwide, the largest industry benchmark of its kind on HCP engagement. The recent report shares for the first time for the … [Read more...]
Rethinking for Success: Embracing the MSL Mindset Through Insights From Adam Grant’s ‘Think Again’
In the ever-evolving landscape of medical science and healthcare, the role of medical science liaisons (MSLs) stands as a crucial bridge between cutting-edge research and real-world clinical applications. In this context, the ability to cultivate an open-minded, adaptable, and growth-oriented mindset is not just valuable—it's imperative. Enter Adam Grant's enlightening work, … [Read more...]
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