The cornerstone of the Medical Science Liaison role is RELATIONSHIP BUILDING. In a nutshell, better engagement equates to better relationships. The purpose of this article is to address the importance of proper business etiquette and the impact of social awareness and emotional intelligence as it relates to the MSL, as well as any customer-facing professional. Dale Carnegie, … [Read more...]
Do Medical Science Liaisons have a role in Empowering Arizona Health Systems to Address Unmet Needs in Respiratory Diseases?
While pursuing my Master of Business Administration (MBA) degree at the WP Carey School of Business at Arizona State University, I used the opportunity of class projects to explore how I could elevate my value as an MSL by integrating learnings from my coursework. In May 2021, I completed my MBA in the Professional Flex program with a concentration in the Business of … [Read more...]
The Strength and Necessity of “No”
There is a seemingly vast chasm dividing the biotech/pharma industry from patients, health care providers, and healthcare administrators. Medical Science Liaisons exist specifically to bridge the divide and provide more clarity and unity among all stakeholders. When reflecting on the indispensable role of the medical affairs professional much of the focus is rightfully affixed … [Read more...]
Is the “new normal” here to stay?: A Survey of Brazilian Key Opinion Leaders Preferences for Post-Covid MSL Interactions
Introduction The COVID-19 pandemic has brought profound changes in several fields. These changes mainly impacted professionals performing duties that involve relationships in the field with other people, such as Medical Science Liaisons or MSLs. These professionals were challenged to quickly adapt to the “new normal,” but are these changes here to stay? A survey of 475 Key … [Read more...]
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