A 2021 survey revealed 49% of KOLs find scientific updates on new/existing drugs/updates as the most valuable data they acquire during engagements with MSLs (1). KOL engagement is one of the primary activities of an MSL. MSLs form lasting relationships with KOLs and other HCPs (health care providers) through these interactions. The goal of these engagements is to gather … [Read more...]

Dear Readers, Can anyone believe we are already beginning March?  Time is going by way too fast!  As we work at an ever faster pace, it is vital to prioritize efforts, particularly your best way to manage work and life activities.   Move towards a pace that has endurance; I call this my marathon pace! For all the runners, you know what I mean!   When you find the pace that can … [Read more...]