The Medical Science Liaison (MSL) is expected to bond with the HCPs and have long-standing relationships, which can be the root of strategic performance. Thus, the MSL can be regarded as the “CEO” of the attributed territory. As CEOs plan to have an impact on the customers with their products, the MSL should consider the interactions with HCPs as a starting point to set out a … [Read more...]
The Quantity vs. Quality KPI Conundrum of Activity Metrics in Medical Field Work
Disclosure: This text represents my own views and not the ones from my former or current employer(s). Medical affairs (MA) serves as a bridge across various business units in a company and plays a crucial role to improve patient’s outcome by engaging with external stakeholders. In contrast to other business units, such as sales, the measurement of the impact of MA and … [Read more...]