The MSLS COVID-19 survey indicates that MSLs believe that over half of their KOLs would be very or somewhat receptive to virtual interactions. I believe some may be more receptive and curious about virtual interactions due to their familiarity and comfort level with technology. Although, I’m sure all would say meeting face to face would be the preferred method for interactions. … [Read more...]
Unprecedented Times
MSLs chose the healthcare, medical device and pharmaceutical industries because they are individuals who genuinely care about helping people and being with people. We are watching our KOLs both fighting the front lines on this war against Covid19 and having to temporarily close down practices during these unprecedented times. We understand that they are juggling kids at home, … [Read more...]