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The Phoenix Strategy: The Strategic Mandate of MSLs in the Aftermath of Clinical Trial Attrition

June 25, 2026
Author(s): Gaurav R. Pandey, PhD, MS (Pharm)

Introduction In the critical landscape of pharmaceutical development, the transition from phase II (safety) to phase III (efficacy) is often described as the “valley of death”, with approximately 70% of drug development projects failing to progress further. Even for those who reach Phase III, the hurdle remains high, with 57% of failures attributed to inadequate efficacy and … [Read more...]

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