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The MSL Role Evolved

July 16, 2021
Author(s): Diane Mourad, PharmD, MSc

As the world witnessed a global change with the Covid-19 pandemic, Medical Science Liaisons (MSLs) saw their role evolve beyond its more traditional definition and scope. When countries went into complete lockdown and pharmaceutical industries needed to find new ways to keep interacting and engaging with their customers, MSLs, as the experts in everything science and as … [Read more...]

Best Practice: Going from the Field to Working-from-Home The Digital Transformation of Field-Based Medical

March 26, 2021
Author(s): Diane Mourad, PharmD, MSc

Lebanon is a developing country that was not digital at all prior to the COVID-19 pandemic. When the first confinement hit and the country went into complete lockdown, Medical Science Liaisons (MSLs) faced many challenges as their main role is field-based and they had to keep the engagement with their targeted Health Care Professionals (HCPs) high. Hence, they had to improve … [Read more...]

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