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When “K” and “D” Overlap in Engaging with Opinion Leaders

July 7, 2023
Author(s): Amit Lalwani, PhD, MBA and Jodi Tainton RN MBA

Today, medical plans routinely incorporate a digital strategy, and the terms "omnichannel" or "content creation" are on the lips of most Medical Directors you meet. Medical Affairs is increasingly driving digital strategy, and interest in Digital Opinion Leaders is growing. Chances are, as a Medical Affairs professional, you are keen to engage these influencers of the medical … [Read more...]

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