As medical affairs gains insight into patient and healthcare professionals' needs, teams are challenged with how to turn these insights into actions across the product lifecycle from development to commercialization. By thinking beyond medical to include the priorities of the internal data consumers – such as R&D, market access, and commercial teams – medical affairs can … [Read more...]
Accelerating Medical’s Digital Awakening
Digital maturity is essential for scientific engagement amid more complex therapies and spheres of influence. Nearly six in 10 life sciences products hitting the market are in specialty or rare disease categories.1 As scientific complexity grows, healthcare professionals (HCPs) and key opinion leaders (KOLs) seek science-based education via webinars, virtual medical … [Read more...]