Hybrid communication is here to stay. In person meetings as well as virtual meetings are now part of MSL interactions. This is for good reason, as it allows for the use of the best channel fit depending upon time available, physician preference content of what is to be discussed. We need the agility and flexibility to adjust to physician preferences while taking … [Read more...]
Mentoring vs. Coaching for Field Medical
The MSL, as other field-based roles in the pharmaceutical industry, is one of those on which the COVID-19 pandemic had the strongest impact. The past 24 months have shown us what is required and possible in terms of adaptation. Not only in relation to the role, but also for the individual MSL. That makes it even more important moving forward that every MSL receives as much … [Read more...]