MSLs are emerging as the principal players in pharma’s post-Covid recalibration but they need to be equipped and coached in the skills to take their scientific knowledge and expertise to next level productivity Introduction Medical Science Liaison (MSL) teams and medical affairs are critical to industry success but the seismic shifts of the pandemic have propelled them … [Read more...]
Empowering MSLs to Be the Kings of Pharma’s New Frontier
Medical Science Liaisons face a range of new challenges and organizations are increasingly leaning on them to engage with HCPs to build both market performance and brand reputation Introduction The MSL role is fast emerging as a principal player across a post-COVID landscape where HCPs are demanding high-caliber information that addresses their specific needs. Delivering … [Read more...]
Coaching Never Sleeps
Great people are critical to business success and they never stop looking for ways to improve while organizations must aspire to greater heights in the fast-changing pharmaceutical sector. These twin drivers are fueling an expansion in staff coaching as an exercise in good business practice and progressive leadership that underscores a company’s values. Innovation and … [Read more...]