My friend Marcel called me last night. He and his wife, Kathryn, were working on their ‘fun calendar’ for the new year and wanted to pencil us in. “How about a bike ride through the old rail trail followed by wine and pizza from our backyard oven?” he proposed. Well … heck yes! I’m in! Not only was I in, but it also got me thinking about my own ‘fun calendar’ … or rather … [Read more...]
When “K” and “D” Overlap in Engaging with Opinion Leaders
Today, medical plans routinely incorporate a digital strategy, and the terms "omnichannel" or "content creation" are on the lips of most Medical Directors you meet. Medical Affairs is increasingly driving digital strategy, and interest in Digital Opinion Leaders is growing. Chances are, as a Medical Affairs professional, you are keen to engage these influencers of the medical … [Read more...]
The Value of Qualitative Research Skills in the MSL Role
The role of the medical science liaison (MSL) requires a unique skill set to be successful. The ability to accurately discuss scientific data and engage with Key Opinion Leaders (KOLs), Thought Leaders (TLs), and clinically practicing providers is one of these skills. The ability to engage in compliant, open-ended, unbranded discussions regarding the science of disease … [Read more...]
Have an opinion on this article? Send a message to the editor.