Disclaimer: The ideas discussed in this manuscript belong to the authors and do not represent views or endorsements of their employers Introduction: Medical Affairs in the Age of AI We are living in a transformative moment in medical affairs. For the first time, the instantaneous availability of data and information allows for the strategic integration of real-world … [Read more...]
The Unique Role of Medical Affairs to Support Rare Disease Pipeline Activities Through Tactical Field Engagement
I. Overview and Purpose While the roles, responsibilities, and titles of Field Based Medical (FBM) personnel vary in each organization, they are universally viewed as the scientific experts of the pharmaceutical/biopharmaceutical company and engage in unbiased scientific discussions. Their role encompasses the lifecycle of a product, including pre-approval pipeline assets … [Read more...]
From Metrics to Meaning: Rethinking the Impact of Medical Affairs Beyond Reach and Frequency
Field-based medical (FBM) teams act as a scientific bridge between the pharmaceutical/biotech company and healthcare providers (HCPs). Their work is non-promotional and aims to improve patient care by acting as a trusted partner and liaison. Traditionally, the performance of FBM teams has been assessed using quantitative metrics like reach and frequency. That is, how many HCPs … [Read more...]
Amplifying Field Medical-KOL Engagement Across HCP Tiers Using a Scientifically Tailored Approach
A New Frontier: Field Medical plays an integral role within the Healthcare Ecosystem Medical affairs teams play a multifaceted role within healthcare. By definition, field medical (often referred to as medical science liaisons or MSLs) engage health care providers (HCPs) and Key Opinion Leaders (KOLs) at a peer level, provide guidance, and collect medical insights. Medical … [Read more...]