The MSLS COVID-19 survey indicates that MSLs believe that over half of their KOLs would be very or somewhat receptive to virtual interactions. I believe some may be more receptive and curious about virtual interactions due to their familiarity and comfort level with technology. Although, I’m sure all would say meeting face to face would be the preferred method for interactions. … [Read more...]
What do you think will be the long-term impact or changes to the MSL profession as a result of the COVID-19 pandemic?
There were numerous well thought out responses to the US Survey on what the long-term impact would be related to the current pandemic situation. Four themes emerged from the responses and within each theme there were both concerns of positive as well as negative impact. The four themes identified were 1) adapting to alternative engagements with virtual and other digital … [Read more...]
As a result of COVID-19 and the evolving business environment, what are you doing to demonstrate value to the company and/or your team?
We are continuing to support the on-going interviewing and hiring processes. We have moved to a completely virtual interview process that includes a formal presentation, question/answers around the data presented, and a series of behavioral and situational questions. This has worked well to meet the hiring needs for some groups in the pre-launch space. For some of our … [Read more...]
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