Medical Science Liaisons face a range of new challenges and organizations are increasingly leaning on them to engage with HCPs to build both market performance and brand reputation Introduction The MSL role is fast emerging as a principal player across a post-COVID landscape where HCPs are demanding high-caliber information that addresses their specific needs. Delivering … [Read more...]

Traditionally, MSLs are deployed 24 to 12 months prior to a new product launch. Several smaller as well as larger pharmaceutical companies have come to the conclusion that it would be very valuable to deploy MSLs in their late-stage clinical trials even earlier. Some large companies even have pipeline MSLs that are solely responsible for working in clinical development to … [Read more...]

Introduction When facing objections in thought leader engagement, it is time to ask strategic questions to go beyond the surface-level opinions and guide the conversation to new understanding. Objection handling represents an opportunity to strengthen relationships, establish credibility, and be a resource to help solve problems, provide additional information to further … [Read more...]

Breaking into the Medical Science Liaison (MSL) profession is very competitive! Your curriculum vitae (CV)/resume is often your first and only opportunity to make a positive first impression and grab the attention of hiring managers. (“Resume” and “CV” are often used interchangeably within MSL job descriptions, but by definition, there are differences between them that … [Read more...]

The 2023 MSL of the Year Awards took place during the 11th annual MSL Society Conference in Miami (August 29th-31). The purpose of the annual awards is to recognize excellence within the MSL Profession and are open to any MSL and MSL Manager worldwide. During the Awards Night Celebration, the MSL Society recognized 33 finalists from 11 countries. Among these finalists, a … [Read more...]

Welcome to the Fall edition of The MSL Journal! Fall is my favorite time of year as you begin to feel the crisp chill of weather changing, leaves crunching beneath your feet, and smell wood burning in fireplaces and outdoor fire pits! It is finally time for the s’mores! This edition is incredibly full of amazing insights, tips, and novel ideas covering areas of top interest … [Read more...]